Published March 16th, 2008 by Future Atlas
India upgrades its cultural power
India’s vast film industry has generated relatively little cultural power for the country over the decades: its productions have tended to be formulaic and simplistic, and have found only limited audiences beyond South Asia and its diasporas.
That may begin to change. Buoyed by India’s rising wealth, Bollywood is gaining resources, professionalizing, and linking to the global entertainment industry, reports indicate. Indian films are starting to attract global talent, and movies are taking on more diverse and serious subjects, while simultaneously becoming more accessible to non-Indian audiences.
The result may be that India’s values and views will be shared with the world more broadly and more convincingly, the hallmark of a great power.