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Issue:

Soft Power

 

These notes describe this map of cultural power.

 

Country

Level of cultural power

Notes

Australia

regional

Australia is influential throughout the Pacific, and it also feeds into the greater Anglophone media system.

Brazil

minor global

Brazilian telenovelas are followed avidly globally. Brazilian economic success could begin to generate influence in that sphere as well.

Canada

minor global

Joined to the American cultural superpower, Canadian culture (actors, musicians, writers) achieves global prominence. Canada also wields political influence through its multinational peacekeeping and diplomatic efforts.

China

global

Chinese economic methods are seen as a potential model around the developing world, and its authoritarian political system is viewed as worthy of emulation by some elites.

Colombia

minor global

Colombian telenovelas are seen in many of the world’s countries.

Cuba

regional

Cuba’s development achievements—and its defiance of the United States—are still admired by an influential minority in Latin America.

Egypt

regional

Egypt has media and religious influence across the Arab world.

Finland

minor global

Finnish technology innovations change the lives of the world’s consumers.

France

global

France has produced some of the world’s most successful multinationals, and it is influential in global economic matters and in the evolution of Europe.

Germany

minor global

German companies are important globally, and Germany is central to the project of European unity, serving as a bridge between west and east.

Hong Kong

minor global

Though now a part of China, it retains a distinct culture, with influence on “mainland China” and beyond, and a globally recognized film industry.

India

regional

Indian movies, TV, and music are followed across South Asia and in the global South Asian diasporas.  Indian businesses are beginning to have worldwide impact.

Iran

regional

Iran is influential in Shia Islam in the Middle East and South Asia.

Japan

 

global

Japan is a global powerhouse in consumer culture, and in media—especially computer games but also manga and film.

Lebanon

regional

Lebanon is a media center for the Arab world.

Mexico

minor global

Mexican telenovelas are seen around the world.  Mexican culture is also influential in the United States, and achieves some global exposure via that avenue.

Nigeria

regional

Nigeria produces popular video movies seen throughout Anglophone Africa.

Norway

minor global

Norway is influential in diplomatic and humanitarian affairs.

Russia

regional

Russian media and culture reach out to the Russian diaspora created by the demise of the Soviet Union.

Saudi Arabia

global

Saudi-supported fundamentalist Islam is changing the nature of global Islam.

South Africa

regional

South African business is influential throughout Africa, and its media has reach as well.

South Korea

minor global

South Korean companies create products used by consumers on every continent, and its media is popular across East Asia and beyond – especially computer games.

Sweden

minor global

Swedish companies are global consumer powerhouses, and Sweden is influential in humanitarian affairs.

Syria

regional

Syrian media are increasingly popular across the Arab world.

Taiwan

regional

Taiwanese media and consumer culture influence mainland China.

Turkey

regional

Turkish media and business activity have growing influence in the Middle East.

United Kingdom

global

British movies, music, and books have global reach, often mediated through the US; the UK is also influential in global sociopolitical norms.

United States

global cultural superpower

American media influence is globally pervasive, and aspects of American culture and society are admired and emulated almost everywhere.

Venezuela

minor global

Venezuelan telenovelas are followed globally.  Venezuelan politics have also inspired imitation in Latin America.

 

 

 

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